Legal

Privacy policy.

How Digital Marks GmbH collects, uses and protects personal data — in line with the GDPR.

Introduction

We are very delighted that you have shown interest in Digital Marks. The Digital Marks website is operated by Digital Marks GmbH, from now on "Digital Marks". Data protection is of a particularly high priority for us. The use of the Digital Marks website is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name or email address of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Digital Marks. By means of this data protection declaration, our enterprise would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled

As the controller, Digital Marks has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. However, internet-based data transmissions may in principle have security gaps, so absolute protection may not be guaranteed.

1. Definitions

The data protection declaration of Digital Marks is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

In this data protection declaration, we use, inter alia, the following terms:

  • a) Personal data

    Personal data means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

  • b) Data subject

    Data subject is any identified or identifiable natural person, whose personal data is processed by the controller responsible for the processing.

  • c) Processing

    Processing is any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

  • d) Restriction of processing

    Restriction of processing is the marking of stored personal data with the aim of limiting their processing in the future.

  • e) Profiling

    Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

  • f) Pseudonymization

    Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

  • g) Controller or controller responsible for the processing

    Controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

  • h) Processor

    Processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

2. Name and Address of the controller

The controller within the scope of the General Data Protection Regulation (GDPR) is:

Digital Marks GmbH
Landsberger Str. 346
80687 München
Germany
Phone: +49 (0) 89 411 60 750
Email: contact@digital-marks.com

3. Cookies

We use cookies on our website. Cookies are small data files that are stored on your device when you visit our website. They help us understand how you use the site and allow us to improve your experience. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device).

We only use analytics cookies after you explicitly grant consent. These are stored in localStorage under the key dm-consent to track your preference. You can withdraw consent at any time via the Cookie Settings link in the footer.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking cookies may affect your ability to use certain features of our website.

4. Collection of general data and information

We collect general data and information when you visit our website. This includes:

  • The files accessed on our website
  • The date and time of access
  • The amount of data transferred
  • The website from which you accessed our site
  • Your browser type and version
  • Your operating system
  • Your IP address

This data is necessary to provide and improve our services and is processed in accordance with applicable data protection laws.

5. Registration on our website

You have the possibility to register on our website. The data transmitted to us is used solely for the purpose of processing your registration and for improving our services. We do not share this data with third parties without your explicit consent.

6. Subscription to our newsletters

If you subscribe to our newsletter, the data required for the newsletter is transmitted from you to us. We use this data to send you our newsletter and to inform you about our services. You can unsubscribe from the newsletter at any time.

7. Newsletters

Our newsletters may contain tracking pixels or web beacons that allow us to measure the success of our newsletter campaigns. This helps us understand which content interests you most and allows us to improve our future newsletters. You can disable this tracking in your email client settings.

8. Rights of the data subject

You have the following rights with respect to your personal data:

  • The right to access your personal data
  • The right to rectification of inaccurate data
  • The right to erasure of your data
  • The right to restrict processing of your data
  • The right to data portability
  • The right to object to processing
  • The right to withdraw consent at any time

To exercise any of these rights, please contact us at contact@digital-marks.com

9. Data protection provisions about the application and use of Google Analytics (with anonymization function)

We use Google Analytics 4 only after you explicitly grant consent (Article 6(1)(a) GDPR). Google Analytics is provided by Google LLC (USA) with Google Ireland Ltd as the EU representative. We have enabled IP anonymization, so your IP is truncated within the EU/EEA. Data may be transferred to the USA under the EU-US Data Privacy Framework. Retention is 14 months. You can withdraw consent anytime via the Cookie Settings link in the footer.

10. Hosting by Netlify

This website is hosted by Netlify, Inc., 2325 3rd Street, Suite 215, San Francisco, CA 94107, USA. Netlify may collect access logs including IP addresses as part of its standard hosting services. For more information about Netlify's privacy practices, please visit netlify.com/privacy

The legal basis for the processing of personal data is primarily:

  • Your explicit consent
  • The performance of a contract
  • Compliance with legal obligations
  • Protection of vital interests
  • Our legitimate interests

12. The legitimate interests pursued by the controller or by a third party

Our legitimate interests in processing your personal data include:

  • Improving our website and services
  • Providing you with relevant information
  • Preventing fraud and abuse
  • Complying with legal obligations

13. Period for which the personal data will be stored

We retain your personal data only as long as necessary for the purposes for which it was collected or as required by applicable law. After this period, your data will be deleted or anonymized.

14. Provision of personal data as statutory or contractual requirement

The provision of personal data may be required by law or to enter into a contract with us. If you do not provide the required data, we may not be able to provide our services to you.

15. Existence of automated decision-making

We do not use automated decision-making or profiling in a way that produces legal or other significant effects on you.

You can change your cookie consent preferences at any time via the Cookie Settings link in the footer, or by contacting us directly at contact@digital-marks.com